Catching the Big Fish

Business owners too often hold on to the clients that they feel secure in servicing, rather than making the tough decision of letting those clients go, so that they can concentrate on their true, ideal clients. However, the sourcing and servicing of a small customer, probably takes just as much time and cost as a large customer – but with far less return on investment.There are 4 key questions you should ask yourself, to prepare for attracting the bigger fish.