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Marketing Minute Off Air: Business

From customer feedback through to your staff — business ideas can be generated easily to keep your business ahead of the game. Research the market to find performance gaps, fix a problem or a look for a new innovation. In this ‘Off-Air Session’ Tony explores the importance of creating and realising sound business ideas and some of the forces that can either impact on your idea or ‘jet stream’ it forward.

Like three friends from Cambridge University who set-up a natural smoothie business that sold 18% of it’s shares in 2009 to Coca-Cola for £30 million and now commands 75% of the market in the UK — your unique ideas once realised can bring great rewards to you and your business.

Brand Manager